1. Do a quick segmentation of the instant soup market.
2. Come up with a new soup flavour. State which segment(s) you’ll be targeting with it. What will be the price of your soup?
4. Taste the concept of your soup with peers/family.
5. Plan a communications mix for your soup: where will it be promoted?
6. Come up with a creative brief for an external agency to promote your soup.
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