An example of a corporate objective is “Improve competitive strength by increasing market share from 12% to 15% by 2020.


An development of a oppidan external is "Improve competitive ability by increasing chaffer distribute from 12% to 15% by 2020." In this external, the signal competitive ability refers to which of the forthcoming components of a oppidan external?

a.Measure of progress

b.None of the options provide

c.Time frame

d.Target level

e.Performance dimension

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