COM323 Week 2 – Assignment on Persuasion, Manipulation, and Seduction


Persuasion, Manipulation, and Seduction

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Prepare a three- to five-page paper (not including title and reference pages), formatted according to APA style as outlined in the Ashford Writing Center, that cites at least two outside scholarly sources to delineate the differences between the terms persuasion, manipulation and seduction as they relate to human communication. Provide at least three modern-day examples of the varying types of persuasive devices and describe which audiences respond best to which techniques.Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

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Required Text

  1. Persuasion: A social science approach
    1. Codoban, A. (2006). From persuasion to manipulation and seduction. (A very short history of global communication). Journal for the Study of Religions and Ideologies, 5(14), 151-158.
      • Document can be downloaded in the online classroom. A useful examination of persuasion from a global and ethical perspective in terms of the contrast between pure persuasion and manipulation/seduction.Accessibility Statement does not exist.Privacy Policy does not exist.
    2. Meyers-Levy, J., & Malaviya, P. (1999). Consumersâ processing of persuasive advertisements: An integrative framework of persuasion theories. Journal of Marketing, 63, 45-61. Retrieved from the ProQuest database.
      • Provides a basic overview of selected theories of persuasion and their relative strengths and weaknesses.Accessibility Statement (Links to an external site.)Links to an external site.Privacy Policy (Links to an external site.)

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