Donald B is a chocolate product maker and owns two stores in Melbourne. He wants to grow his brand nationally and internationally and compete with larger rivals producing cocoa product, confectionery, crystallised or glazed fruit, drinking chocolate, liquorice, marshmallow, candied nut, candied popcorn, etc. He has also considered selling through Coles and Woolworths, Aldi options or creating high-end specialty stores.
I am writing a report for Donald’s company. For this assessment, the report should contain the following elements:
1. buyer’s behaviour
2. Analyse the micro-environments
3. Summarise the likely competitors, what they offer and who they seem to target
4. Analyse the macro environment. What are the society-wide influences on chocolate products? Are there demographic, economic, natural, technological, political, or cultural trends that have, or will, affect fast food consumption?
The questions are: What are buyers behaviour? How to analyse micro-environments? How to define likely competitors? How to analyse macro environment?
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