How products are moved within a distribution channel can be just as important as the product itself.

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How products are moved within a distribution channel can be just as important as the product itself. To some companies their lean, efficient and well planned distribution methods provide them a competitive advantage. Let’s discuss and brainstorm some potential distribution channel strategies.

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What would be the distribution options for the following: Pick 3 and identify some channel options and why you chose that approach. 

  • New exercise machine
  • Micro brew beverage
  • Dish washing detergent
  • Children’s toy
  • Homemade wooden kitchen table
  • Accessory for a smartphone
  • Floor tile
  • New frozen food item

Provide your own reflection of how a chosen distribution method affects consumer value and how you might go about formulating a plan for consumer demand for a product/service. 

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