Identify an innovative marketing campaign. Provide a summary of the business and campaign in your introduction approx. 150 words of your allocation. Your assignment should include the following points:
1. What is the business trying to achieve with their campaign?
2. Who is the target market? What is this based on?
3. What is the product strategy? What is this based on?
4. What is the pricing strategy? What is this based on?
5. What is the distribution strategy? What is this based on?
6. What is the promotional strategy? What is this based on?
7. What recommendations would you make to this company to improve the effectiveness of the campaign based on your learnings from this subject?
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