Imagine you are a communications director at a University and have been asked to help develop communications plan to build the brand and support the recruiting of graduate students from the college or university.
Discuss the two or three most important things you would include in your communications plan. Consider your objectives, your audience, and the top approaches or communication vehicles among electronic, face-to-face, and print communications you would employ. What helped you decide to choose the university, what worked, what didn’t work…and how would you improve recruiting students and building the University brand?
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