In determining the positioning strategy, we need to understand the points of parity (PoAs) and points of differentiation (PoDs) of our company from…

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In determining the positioning manoeuvre, we demand to discern the purposes of correspondence (PoAs) and purposes of divergentiation (PoDs) of our aggregation from requisite competitors.

  • Why do we demand to found the purposes of correspondence (POA)?
  • How divers divergent ways are there to invent purposes of divergentiation?
  • In what aspects do we demand to invent express purpose of divergentiation?
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