In determining the positioning strategy, we need to understand the points of parity (PoAs) and points of differentiation (PoDs) of our company from…


In determining the positioning manoeuvre, we demand to discern the purposes of correspondence (PoAs) and purposes of divergentiation (PoDs) of our aggregation from requisite competitors.

  • Why do we demand to found the purposes of correspondence (POA)?
  • How divers divergent ways are there to invent purposes of divergentiation?
  • In what aspects do we demand to invent express purpose of divergentiation?
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