Metrics 9.1 55 Question Help at Who is influenced by free samples?


I need to know how they got the answers in the boxes. (81.7, 165.3, 64.6, and 99.5)

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Metrics 9.1 55 Question Help at Who is influenced by free samples? You are a company preparing to do a direct marketing campaig You are going to send free samples of your product along with each mailer. You would like to estimate how effective your campaign is likely to be You created report that tells you:how people receive 1′” “——'” ” “”‘””””‘” “”””‘ a “” “‘ “ ‘ “” ” ” L” “—”” ‘ ‘“’ “”””””” “‘ “” —”‘ ” ” ‘”—“”” “‘ and the number of years they have resided In their current residence.0 Help Me Solve This E Click the icon 0 Click the icon However, in most cases, you will need to calculate the answers using the provided information.Review the table p In terms of buying a product atter trying a free sample, what is the Index value of each of the four age & residence groups? ill need to calculate the answers using the provided Information. The Index value is given by the following relationship: In terms of buylng % Target of the Subgroup mm“ Index = The % Target is calculated as follows: Number of People in Group Exhibit Behavior 0Total Number of People in Group X100 A” % Target= Calculate the Index value of each of the four age & residence groups. (Round to one decimal place.) 18-44, 0-4 years 18-44, Resident 5+ 45+, 0-4 years 45+, Resident 5+ resident years resident years—————Index 81.7 165.3 64.6 99.5 If we assume the probability of obtaining a free sample in-store or from mail/newspaper is independent, what is the probability for members of each group. . 7 0 More Info QtFree Sample Acqu on and Behavior (last 6 months)Age 8. Residence Group Base Obtained in-store Free sample from Used a free Bought afler trying(millions) free sample mail or newspaper sample a free sample16-44, 0-4 years resident 71.4 7.3 6.1 14.4 5.3 ‘Enter your answer 18-44, Residence 5+ years 37.3 3.7 2.4 9.8 5.6 Q45+, 0—4 years resident 30.7 2.3 2.2 4.9 1.8parts . 45+. Resident 5+ years 80.5 10.5 5.4 11.5 7.3 ‘ remaining Total (millions) 220.2 23.8 16.1 40.6 20-0

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