Module: Managing Marketing in Changing worldSubject: Influences on marketing’s future This week

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When writing your response you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation about which you have read or one in which you have worked (Real estate sector in UAE).

References;

Baisya, R.K. (2014) ‘Future of aesthetics in marketing’, Review of Management, 4 (1), pp.53-56.

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Collins, N. & Butler, P. (2015) ‘A marketing perspective on the rise of China: monopoly, politics and value’, Journal of Marketing Management, 31 (3), pp.269-288.

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Danciu, V. (2013) ‘The future of marketing: an appropriate response to the environment changes’, Theoretical and Applied Economics, 20 (5), pp.33-52.

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Day, G.S. & Malcolm, R. (2012) ‘The CMO and the future of marketing: tomorrow’s CMOs will need a broader skill set to survive and thrive’, Marketing Management, 21 (1), pp.34-43.

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De Villa, M.A., Rajwani, T. & Lawton, T. (2015) ‘Market entry modes in a multipolar world: untangling the moderating effect of the political environment’, International Business Review, 24 (3), pp.419-429.

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Devarajan, S. & Fengler, W. (2013) ‘Africa’s economic boom: why the pessimists and the optimists are both right’, Foreign Affairs, 92 (3), pp.68-81.

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Harcourt, W. (2014) ‘The future of capitalism: a consideration of alternatives’, Cambridge Journal of Economics, 38 (6), pp.1307-1328.

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Hursh, D.W. & Henderson, J.A. (2011) ‘Contesting global neoliberalism and creating alternative futures’, Discourse: Studies in the Cultural Politics of Education, 32 (2), pp.171-185.

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Roberson, R. (2007) ‘World population trends favour farming and farmers’, Western Farm Press, 29 (27) [Online]. Available from: http://westernfarmpress.com/world-population-trends-favor-farming-and-farmers (Accessed: 28 October 2015).

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Vien, C.L. (2015) ‘The future of marketing: thriving in a digital world’, Journal of Accountancy, 219 (6), pp.1-4.

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Media (Required)

Busk, D. (2009) The Mobile Future: How New Technologies Will Drive Success in Mobile Marketing [Video, Online].

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Influences on Marketing’s FutureRunning head: INFLUENCES ON MARKETING’S FUTURE Influences on Marketing’s Future 1 Influences on Marketing’s Future 2 Influences on Marketing’s Future…



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