# ` of unique customers 23^ 28:46 Meals / year / customer 5 . 3 5. 5 3. 8 Total spend / meal / customer ( 5) 24. 88 18. 78 14. 85 *6 spend on food *6

Segment profitability Calculation

(Please exhibition twain the investigation rule and the conclusive counter-argument)

Q1 What is the boundary (\$ dollar compute) of each section (experientials, indulgents and frugals) per customer per year for Red Lobster according to the table under?

(hint: livelihood boundary(\$)for each customer+ alcohol boundary(\$)for each customer)

Q2 Which section is the most desirable and should be target at according to results in Q1?

Q3 Calculate each section's completion boundary alter (\$) if Red Lobster frame 2000 new sole Experiential customers, but destroy 1000 Indulgent and 1000 Frugals.

Q4 Calculate the restaurant plane completion boundary(\$)alter if Red Lobster frame 2000 new sole Experiential customers, but destroy 1000 Indulgent and 1000 Frugals.

Experientials

Indulgents

Frugals

` of sole customers23^28:46Meals / year / customer5 . 35. 53. 8Total waste / abstinence / customer ( 5)24. 8818. 7814. 85*6 waste on livelihood*6 waste on alcohol*`Margin on livelihood57%/}57 %/}*6 Boundary on alcoholMargin for each Section per customer per?? ?? ? ??? ?year ( s)Change in the estimate of customers2000- 1000- 10ODMargin Alter in each Section 's !? ? ?? ? ?? ? ?Total Restaurant LEVEL Boundary Alter ('s )? ? ?