One of the objectives of Week 2 lists “Analyze The Impact Of Cultural Demographics On The Health Care Market.”. Chapter 13 of Consumer Behavior talks about subculture stereotypes. Ethnic identities often are significant components of a consumer’s self-concept. The Hispanic population is now the largest ethnic.
An ethnic subculture consists of a self-perpetuating group of consumers who are held together by common cultural and/or genetic ties and are identified both by its members and by others as being a distinguishable category.
People’s racial and ethnic differences should be explicitly taken into account when formulating marketing strategies.
What are some of the ways that members of ethnic and racial minorities identify with and support each other? What are the good and bad points of adherence to ethnicity?
Should immigrants be advertised to in their own language or in English? Defend your point of view.
Solomon, M. R. (08/2016). Consumer Behavior: Buying, Having, and Being, 12th Edition [VitalSource Bookshelf version]. Retrieved from https://bookshelf.vitalsource.com/books/9781323576045
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