Option #2: Marketing an Existing Product
Put yourself in the position of a marketer who wants to market an existing product or service. Write a paper explaining how you will remarket your product using a new strategy (branding, promotion, new market, etc.) with a focus on the segmentation, targeting, and positioning (STP) strategies to company executives to invest in your recommendation.
Be sure to cover the following:
Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.
Your paper should be two to three pages in length, not including the title and reference page, and conform to CSU-Global Guide to Writing and APA
(Links to an external site.)
Links to an external site.
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