Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module resources. Next, access websites to find the mission/vision/value statements for the following types of organizations:
Not-for-profit community hospital
Ambulatory surgery center
Skilled nursing facility
address the following critical elements:
Challenges: Discuss any challenges you encountered finding these organizations’ mission/vision/values statements. Further, discuss any surprising or unexpected things you found.
Commonality: What do the organization’s’ statements have in common? How do they differ?
Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?
Support your responses by referencing the module resources
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