ANSWER THE QUESTION BELOW:
Consumer decision-making process for T-mobile. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps for T-mobile. For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need. Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction. Be sure to be more specific with respect to your product or service than this example.
THE 6 STAGES OF A CONSUMER BUYING PROCESSPROBLEM/NEED RECOGNITION01Identified as the most important in the buying process; this step is also known asrecognizing the unfulfilled need. The need is sparked either by an individual’s wants ordesires (internal stimuli) or activities like marketing and advertising (external stimuli).INFORMATION SEARCHOnce the buyer has identified his need, the quest of satisfying his hunger of02information begins. This is a Golden opportunity for marketers to showcasethemselves as industry leaders across the multiple channels through whichthe consumer searches for information.EVALUATION OF ALTERNATIVESSubsequent to the scanning phase, the customer starts evaluating03the multiple brands, weighing them against each other. Typicallythey tend to choose the brand that offers maximum benefit to theirrequirements.PURCHASE DECISION04At this stage, the customer has evaluated multiple options and decideswhether to move ahead with the purchase or not, making it the paramountstage in the entire process. If the customer hesitates or changes his mind atthis stage, marketers need to re-emphasize the product/service’s abilityto solve the identified problem.05PURCHASE. .This is the stage where the customer has decided to purchase the product orservice and the conversion is complete. The swiftness or tardiness of the buyingprocess can make or break the deal.06POST-PURCHASE EVALUATIONPost purchase, customers evaluate the product or service against their expectations,and are either satisfied or dissatisfied. This is a critical stage in retaining customers andcreating/ maintaining brand loyalty. Post purchase, customers evaluate the product orservice against their expectations, and are either satisfied or dissatisfied. This is a criticalstage in retaining customers and creating / maintaining brand loyalty.Resources:http://www.business2community.comf facebook.com/ValasysB2Bhttp://isngs.com/stages-consumer-buying-decision/twitter.com/ValasysB 2BVALASYShttp://www.managementstudyguide.com
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more