THE 6 STAGES OF A CONSUMER BUYING PROCESS PROBLEM/NEED RECOGNITION 01 Identified as the most important in the buying process; this step is also known…



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Consumer decision-making process can identify how marketing strategy can influence each of the steps in the consumer decision-making process.


Consumer decision-making process for T-mobile. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps for T-mobile.  For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need. Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction. Be sure to be more specific with respect to your product or service than this example.

THE 6 STAGES OF A CONSUMER BUYING PROCESSPROBLEM/NEED RECOGNITION01Identified as the most important in the buying process; this step is also known asrecognizing the unfulfilled need. The need is sparked either by an individual’s wants ordesires (internal stimuli) or activities like marketing and advertising (external stimuli).INFORMATION SEARCHOnce the buyer has identified his need, the quest of satisfying his hunger of02information begins. This is a Golden opportunity for marketers to showcasethemselves as industry leaders across the multiple channels through whichthe consumer searches for information.EVALUATION OF ALTERNATIVESSubsequent to the scanning phase, the customer starts evaluating03the multiple brands, weighing them against each other. Typicallythey tend to choose the brand that offers maximum benefit to theirrequirements.PURCHASE DECISION04At this stage, the customer has evaluated multiple options and decideswhether to move ahead with the purchase or not, making it the paramountstage in the entire process. If the customer hesitates or changes his mind atthis stage, marketers need to re-emphasize the product/service’s abilityto solve the identified problem.05PURCHASE. .This is the stage where the customer has decided to purchase the product orservice and the conversion is complete. The swiftness or tardiness of the buyingprocess can make or break the deal.06POST-PURCHASE EVALUATIONPost purchase, customers evaluate the product or service against their expectations,and are either satisfied or dissatisfied. This is a critical stage in retaining customers andcreating/ maintaining brand loyalty. Post purchase, customers evaluate the product orservice against their expectations, and are either satisfied or dissatisfied. This is a criticalstage in retaining customers and creating / maintaining brand loyalty.Resources:http://www.business2community.comf 2BVALASYS

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