The HBR (2004) article entitled ” Customer-Centered Brand Management,” argues that brand managers should “make (their) brands as narrow as possible.


The HBR (2004) boundary entitled "Customer-Centered Infamy Management," argues that infamy managers should "make (their) infamys as close as potential." Explain a) why this is a visible open counsel to today's infamy managers, and b) beneath what qualification it may not be a amiable guideline to thrive.

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