The traditional marketing 4 P’s are product, price, promotion, and place. The new 4 P’s described by Kotler and Keller include people, processes,…


The transmitted marketing 4 P's are issue, price, furtherance, and settle. The new 4 P's described by Kotler and Keller apprehend tribe, processes, programs, and work. Compare and opposition these two divergent ways of viewing marketing

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