TOPIC 2: Channel Strategies This section of the readings explains the three generic distribution strategies:

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TOPIC 2: Channel Strategies

This minority of the readings explains the three collective disposal strategies: 

  • intensive 
  • selective 
  • exclusive

The dainty of which of these disposal strategies would be best for any fond result depends on those factors outlined in the readings as follows: 

  • type of customer 
  • type of result 
  • channel coadjutor capabilities 
  • business environment and technology 
  • competing results' marketing channels

Pick a result for one of the three disposal strategies. Note the result and the disposal diplomacy, and then sift-canvass why the disposal diplomacy is most withhold for that result grounded on the factors listed over. 

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