Which of the following is true of exploratory research?
a. It is designed to identify cause-and-effect relationships among variables.
c. It provides researchers with a better understanding of the dimensions of the marketing problem before focusing on areas that require further research.
d. It is designed to describe the basic characteristics of a given population or to clarify its usage and attitudes.
e. It examines elements such as the effect of advertising on sales and the relationship between price and perceived product quality.
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