Food Service and Hospitality Strategic Marketing Individual Assignment #3, Segmentation This week’s readings present some very unique frameworks for segmenting your potential market. The articles for 1

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Food Service and Hospitality Strategic Marketing

Individual Assignment #3, Segmentation

This week’s readings exhibit some very singular frameworks for segmenting your virtual dispense. The subscription for this week comprise transmitted demographic categories and some psychographics that are natural of these categories as polite as irrelative methods of segmentation. Use these media and joined learning as you individualize requisite to:

1. Fill your own demographic knowledge into the categories catalogueed in the “Demographics for Restaurants” stipulation.

• Age (29)

• Income levels (40k)

• Education and job symbols (Associates extent, bountiful span job for a copier fraternity and waitress on the weekends)

• Marital status (divorced)

• Size of accustomed (2)

• Housing and divulsioning prices (divulsion $700)

2. Consider what you conversant encircling psychographics in the progress media this week. Do the preferences associated delay fixed demographic groups mate up delay your preferences and your demographic groups?

3. Review the catalogue of Eater Archetypes in the Technomic subscription. Which one best describes you? Are the preferences associated delay your Eater Archesymbol the corresponding as your preferences?

4. What does the correctness of these two frameworks say encircling the serviceableness of this symbol of partition? What does it say encircling the limitations? In your notion, which is a further serviceable framework?

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