Marketing planInstructions:Develops the Marketing Plan for the Italian Pasta, Food Truck business. Include thedescription of your target market, product or service strategy, price, promotion anddistribution, competitive advantage or positioning1) Target market (Between 18 to 51 years): Describe the target market of your businessproposal. If you consider it necessary, you can divide it between primary market andsecondary market.2) Product or service strategy: If your business includes a diversity of products orservices, you can classify them by area. Example: a supermarket: describe all types ofdrinks together, all types of meats, soft drinks, salads, cheeses, etc.3) Price strategy: For each product or service being offered, show its price range. Likewise,it shows the strategy that you hope to follow when setting up these prices.4) Promotion strategy: Show which promotion tools you are going to use for your businessand how much of your budget you expect to distribute to this area. Present at least oneexample of the strategies you want to present.5) Distribution strategy: Show the way you expect to distribute your products and offeryour service to the target market.6) Competitive Advantage: Show what makes your business proposal different fromexisting businesses in the market.
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