Leadership Central Intelligence Agency (2016, March 24) CIA Vision, Mision, Ethos & Challenges. Retrieved from https://www.cia.gov/about-cia/cia-vision-mission-values/index.html. To see an example



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Central Intelligence Agency (2016, March 24) CIA Vision, Mision, Ethos & Challenges. Retrieved from https://www.cia.gov/about-cia/cia-vision-mission-values/index.html.

  • To see an example of a clear mission, vision, and values statement of an organization that uses a learning approach, but is not in the field of learning.

DeCarlo, S. (2010, April 21). The World’s leading companies. Forbes. Retrieved from https://www.forbes.com/2010/04/20/global-2000-leading-world-business-global-2000-10-intro.html#22d4306d512b

  • To see what could happen when mission, vision, and values are well-aligned and read about leading companies. What lessons could be learned from these examples?

Guillot, W.M (2005).  Strategic leadership defining the challenge. Air Power, 2(1), pg. 113-128.

  • Read the document to familiarize yourself with a military approach to strategic leadership. Pay special attention to the questions and answers provided by the author of this text. Note similarities and differences between the military culture and the cultures with which you are familiar. What is different? What is the same?

Horwitch, M. and Callahan, M. (2016) How leaders inspire cracking the code. Bain and Company. Retrieved from http://www.bain.com/publications/articles/how-leaders-inspire-cracking-the-code.aspx  

N.A.  (2012). JISC. Defining and articulating your vision, mission, and values. Retrieved from https://www.jisc.ac.uk/guides/vision-mission-and-values

Machiavelli, N., & Wootton, D. (1995). The Prince. Indianapolis: Hackett Pub. Co. Available through the Gutenberg Project: http://www.gutenberg.org/files/1232/1232-h/1232-h.htm

Paine, N. & Masie, N. (Eds.) (2010).  Learning Perspectives. Licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

  • Read part 1 and part 2 only.  Reading Prompt: Pay special attention to the strategic learning approaches described throughout the two chapters of this book. While reading, and instead of making your own notes, consider the existing strategic leadership questions that are based on the text, such as: What problem are we trying to solve?  What are we trying to avoid?  These questions will become your strategic leader toolbox

Simons, R (2010). Seven strategic questions: a simple approach for better execution. Harvard Business School. Retrieved from http://hbswk.hbs.edu/item/6493.html

  • To further hone your strategic questioning skill, and read about seven strategic questions essential in the business world. In what way do these questions apply to leaders and organizations at the same time?

Part 1

You have used the process of Appreciative Inquiry to formulate your personal mission, vision and values statements. The Appreciative Inquiry is usually employed for organizations and you will be bringing it into practice now in this written assignment.

Imagine you are a strategic leader who has to develop a mission, vision, and values statement of a NEW (imaginary) company. You will have to decide on a product or service that this new company would like to offer and clearly state it in your essay.

The three statements for the company must be new and original, and NOT a copy of your personal statements.


  1. Revisit your personal mission, vision, and values statement that you wrote for the discussion forum assignment. Re-read the Appreciative Inquiry process as explained in the discussion forum assignment but you now have to read it through the eyes of a strategic leader who has to create a mission, vision and values statement for an imaginary company.
  2. You have to decide on a product/service you would like to provide. State it at the beginning of your essay.
  3. Go through the Appreciative Inquiry process and write up mission, vision, and values statement for this new company.

The paper should be between 2-3 pages, organized and referenced in accordance with APA format.

Part 2

Appreciative Inquiry is a four-step process conducted in the present of envisioning the future that fosters improved performance and positive relationships. This process is based on positive memory from the past:

  1. DISCOVER Recall a moment in your life when you felt the happiest, the most successful and the most fulfilled. Picture it. Describe it—what was it, what were the surroundings, who were the witnesses to your moment of glory? What was the weather? Where were you? What did you do to get yourself to this moment? How did you feel? What conditions were present? Why did you feel so happy, successful and fulfilled? What worked well for you then? Who was there and to whom was it that you could not wait to describe this achievement/experience?
  2. DREAM: Answer the following questions: What would you want to happen in the future so that your feelings of fulfillment, success, and happiness could be repeated but with a fresh, future outcome? What is your professional dream? What would you want to achieve?
  3. DESIGN: What specific planning and prioritizing do you need to do to get to your dream? Make a detailed list.
  4. DELIVER: What steps (tactics) you would need to take to ensure the implementation (execution) of your proposed design? List all the major steps for each and every item from your list composed in step three of this Appreciate Inquiry process (DESIGN).
  1. You have created your personal mission, vision and values statements by using the Appreciative Inquiry. Please submit your 3 statements to the discussion forum and explain what your experience was by going through this four-step process in terms of what was easy for you and what wasn’t? Also specify any questions that were especially valuable and helped you in formulating your mission, vision, and personal values statements. How did these questions help you to become strategic? Which of these questions would be of value to help others develop and why? Please also note the questions of other students-especially the ones that are different from yours and write them in your learning journal.

DF post requirements:  

  • Minimum of 300-words for your original post, use your own words only and reference your sources.


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