Overview: Continue your analysis of the Nike case study. During this phase, you will evaluate global business and societal trends that have occurred over the years for their impact on Nike leadership’s decisions and attitudes. In addition, you will address the competitive challenges presented to the leadership team when they attempted to engage in CSR practices.
Address the competitive challenges that occurred as a result of the societal and global changes. As with any trends, there are challenges and opportunities. Consider the ways in which changes in the global and societal landscape affected Nike. Finally, dig a little deeper by considering the implications of these challenges, focusing specifically on the ways in which the leadership team responded to the larger societal and global issues.
Specifically, the following critical elements must be addressed in the paper (8 to 10 pages):
1. Global and Societal Trends
2. Changes in Attitudes and Policy
3. Response by Nike Leadership to Global and Societal Trends
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