Review the section on “CRM Opportunity”a. In what stage of the Competitive Life Cycle is the company?b. What are the most significant barriers to entry that competitors face? Explain.2. Review the sec

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*********** **** ****************** ******* just **** ***** ****** ****** ******* ******* stages ** **** **** *** ******* is *** to *** ****** *** ****** ** usually negative ******* * lot ** capital *** **** invested in the ******* *** profit realized should ** ******** **** ** *** ******* ** ******** its ******** and **** ** ******* its ****** ****** ****** ** this point ** very *** *** **** ******* ** required ** ***** *** ******* *************** At *** growth stage **** significant ******* ** ****** to ************* *** ******* ** *** **** with **** of *** ***** *********** **** can be **** ******* ********* *** marketing ******** *** continued ********** ** the ******** *** ********* This **** **** in meeting *** ****** demand Sometimes ********** ***** ************ ********* of ***** ** **** ***** ***** *********** *********** **** researches *** *********** are ****** ** level ** **** ******* ** ******* or ******* This is ** ****** that *** product ** ******* ******** ************ ***** ***** *** introduction *** ****** ***** ***** ** maturity stages of * ******* **** *** primary focus ** * ******* ** to ******** their ***** market **** ***** ** characterized ** ******** ** ****** share *** reduction in ****** * part from ******** ***** there ** declining ***** ***** ** *** last competitive ***** of * ******** The main ******* ** **** ****** is declining ****** shares ******* profits *** ********* withdrawals ** some products There ** no ***** **** companies *** ***** **** ****** ** this ***** In both growth ***** *** declining ***** *** ******* faces stiff competition ** ***** *** *** ******** in the ******* ** evident **** the ***** discussions ************* is ** ****** stage ** competitive ***** The table ***** ***** the market ***** ** **** *** ************ **** ending ******* ** 2016 ***** quarter $7465 *********** quarter ***** $6916Third quarter ***** *********** ******* ***** *********** **** ending January 31 2015First quarter ***** *********** ******* $5949 ********** quarter ***** *********** ******* $6474 $5344   From *** ***** *********** *** market ***** of *** ******* *** ********* ********** ******** in ******* *** ****** **** is because ** *** ********* ********** *** *********** in terms ** *** technologies **** **** ******* the company ** ********* *** ********* ********* ***** ************ include; metadata-driven multitenant ***** which runs ** * ****** **** **** App ***** API ***** can **** ******** ******* **** Barriers *** ***** *** ********* **** *** ******* ***** ********* **** ******* *** market Barriers ******* *** *********** ******* ** protecting *** ******* *** ****** **** *** *** *********** ***** and *** pool ** *** ***** ********* make it **** ********* *** any firm ** ***** **** *** ****** *** ********** restrictions resulting **** *** emergence ***** ******** has **** ****** **** **** *** company **** ******** requires ******* **** *** computer ******* **** *** **** ** come ** Moreover * **** ******* ******* requirement ** *** ** ******* firm *** ****** *** ** ********** *** marketMoat ****************** is ******* of a ******* ** ******** ********** ** ***** ***** **** ******** **** ********* size ** *** firm intangible ***** ********* ***** *** **** moats ************* needs ******* ***** ************** ** *** market *** ******* ***** ** **** ********* ** being ************* in ****** *** ****** ********* ********** ** ******* *** business **** will ****** *** ******** ***** ********* ** ******** in ****** ************* should **** make **** of use ***** ***** ******* ***** ***** enables *** ******* to ******* ***** **** ***** ** services ** ***** **** **** will **** ************* ** **** ***** ******** ** lower ****** and ********** *** ********* ******* ****** **** consider increasing *** ****** **** ********* costs are ***** that ********* need ** ***** ***** ******** *** ***** ** ******** **** **** ** a **** *** ** ********* *** ******* ** *********** *** ******** ********* ************ ****** **** **** **** *** ** *** ********** ****** **** ** patents ********** ******* *** *** ***** ** ******** ******* ************* ** their ******** **** **** enable *** ******* ** make more profits ** top ** **** the ******* ***** to **** **** *** ** *** most ******** assets- *** *********** ********** *** corporate ******* ***** *** *** founding ********** *** ******** that *** ***** *** company to ******* ********** these considerations *** ********* ** ********** the ******* ** ******* ******* For ******** the **** ** **** important ** determining *** revenue and the profit ** *** **** *** *** **** ** this company becomes **** *********** ** ******** ***** ***** ******* ** *** ********* ** scale ********* ***** together **** intangible ***** are ***** ** ********** **** ***** ******* ********** ******** for *** ******* *** management ** the ******* ***** ** **** ** the soft moat ** ********* ** *********** ******** **** **** determine *** success ** *** ***************** **** ********** **** *** ********** which are used ** ******* the *************** ** *** ********** ****** ***** ********** *** ** *********** *** various forces **** **** every ******** and *** very *********** **** *********** ********* *** weakness of the ******* The ********** **** include; competition ** *** ********** ********* ** *** ******** **** the ******** ***** ** ********* power ** ********* and ****** ** ********** product ***** five ****** *** very ******* ** determining *** ******* *** the ****** ********* muscles ** *** ******* *********** ** any ****** ** ********** ** *** ****** ** companies ** ********** ********* ******* products ** offering same ******** in *** ****** ********* ********** ******** *** ***** which *** *** ****** movies ********* *** ** ******** *********** ******* of ********** in their ************** ***** ****** that **** ********** *** have ****** ** charge ****** ****** and ******* higher sales which transform ** **** profit ** ***** is *** *********** ******* The ****** *** *********** *** lesser the sales *** **** **** ********** **** ** ***** ****** ************* *** been **** ** ******* *********** by offering ******* ****** ******* This ********** **** helps *** ******* to ******* **** *** **** ************ ******* ******* ***** ** its *********** *** ********* ** new entrants **** the ****** can **** ****** *** ***** ** *** industry ** control the ****** ***** and legal *********** ** regulations are *** ***** *********** *** **** entry into *** ****** ****** costs coupled **** more regulations **** bar **** ***** **** entering ** ****** This **** **** **** with ** ******* established ******* position ** ****** share because ** low *********** ******* low ***** ******** **** ***** ***** constraints **** allow **** ***** ** ***** **** the market ************ the ******** ** *** ******* *********** ******* *** ******** ** ******* ***** ** ************* also ****** ** *** potential ********* ** *** *** ******** ** *** market *** ********** ************* *** ********** **** ************* *** only owner-enjoying ******** over ***** **** Industries can **** ** affected ** the ***** ** suppliers ********* ** ******* ****** ******** ********* arise **** firms that ******* at ****** volumes ***** ***** ***** *** **** ******* **** can ****** ***** costs **** more ****** ****** **** ********* technology or command ****** terms from ********* Supply side scale ********* ***** ***** ** ******* *** aspiring ******* either to **** into the ******** on a large ***** ***** ******** ********** entrenched competitors ** ** ****** * **** ****************** ******* Coca-Cola ******* because ** its ********* ***** ** *** afford ** *** ********** ********** and ****** ********* dislodging ***** ***** **** *** ******** ***** ** expansive ******* ************ can still ****** offer ******* cloud ** * ***** ***** *** ***** make profits **** ***** ******** ***** scale **** in *** market *** ***** of customers ********** ** ***** ********** ******* their ******* *** ***** ********* ***** *** ****** *** also ****** *** **** If * ******* *** **** *********** ********* *** **** ******* ********* ***** the ****** such ******* **** **** ** ****** ** ****** ****** prices ******* ********** ***** ****** *** ************ ****** **** ********* of ***** customers’ lack ** knowledge *** ******** the price ** ******* ***** ** ******* **** ****** Some ********* **** ** ***** *********** ******** ** ******** while other companies **** products ** services **** have ** *********** *********** *** goods ** ******** that *** be used ** ****** ** ****** *** example you *** ****** *** * ***** ***** ** * Lenovo ***** **** *** ***** of Lenovo ***** ********* **** ********* will *** *** Nokia *** **** ***** ***** ****** ******** losses ** the contrary ********* that ******* ***** ** ******** **** lacks ***** *********** **** ** *********** ** ******** ***** ****** ***** making profits * **** ******* ** this Service ***** ** Saleformcom ****** **** that ************* *** competitive ********** over *** ******* ********* *** company ****** ****** ******** which *** **** difficult to **** ** ** ***** ************* they ******** ******* ****** ***** ****** ********* ****** ********** clouds *** community clouds ***** put **** ***** ** ***** *********** The ******* also ****** * **** of ******************** *** can ******* ************ ******** ************ ****** *** *********** ** ********* Apart from **** *** *********** financial muscles have helped it ** expanding *** activities allowing it ** ******* **** ********* of scale ****** ***** **** is a ******* offered ** salesformcom and ****** ********* ** plan *********** and ********* *** ** one customer interactions ** is mainly used in ******* ********* ** digital marketing interactions ****** ****** ******* ****** *** *** ********* products *** can use this ***** in *********** customers’ **** with *** sales ***** *** ******* cloud **** will give * company * complete ******** ** ***** customers   Customers’ ********** considerations These *** ******* that **** ****** ******** ** ******** look ******** to * ******** ** **** case *** ******* of the ******** ** ********** ** the ****** in *** ******* that ****** is aware ** This ** attributed to the horizontal *************** *** vertical differentiation Products ** ************ are either ************** ************ ** vertically *** these make ** ******** ** ********* Horizontal differentiation ** **** goods are ********* *** ** same ***** One ******** will *** *** *** the ***** ******* ******** * ** For ******* one ******** ***** ****** service ***** ********* while *** ***** ***** cloud ******** *************** ** ***** hand ****** **** ***** ** ******** *** ********* ** terms ** ********* *** *** being sold at **** ****** ie Analytical cloud solutions and marketing clod in ********************** ***** **************** ******** ******* ******* ** ******** ********* ****** *** ************ on *** ***** ** *** ********* data *** ************* technologies *** *** ***** ********** ** ******** ***** Technologies are ********* faster **** ****** ********* ** *** aspects ** **** ***** include: *** ********* ** artificial intelligence; **** are robots ***** *** *********** ** **** over *** developing mind ** ***** race the block ***** ***** was *********** ******* ************* components and ******** of the ****** (ToT) *** *** *** technological ******* **** **** shaken *** world ** recent **** ****** ** ****** that *** *********** ** ***** technologies **** ** both * ****** *** *********** ** *********** *** ********* ** chain ***** *** ** printing ********* *** ****** ** *** ********* ** ************ These products *** revolutionizing *** ****** ***** *** ** **** ** ideal ** *** ******* ******** ** **** ** ***** services ***** ***** also ** ****** ** *** ******** ****** *** ***** is **** ** ************ ***** ********* ******** ***** the *** ************ shows *** competitiveness ** **** ******* ** world market                   References 1 ***** **** * and ******** Bamard J (1990) ******* ************ The ********* ResearchPropositions *** ********** ************* ******* of ********* ** ******** ****** ******* * ****** **** ****** ** a ****** *********** on ******** ************** Journalof Marketing ** ********** ******* ***** * *** ****** ****** * ****** **** Misuse ** ********** ** AmericanTragedy” Business ******** 24 ************

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