External link to ZOLL Medical Corporation Strategic Marketing

ZOLL Medical Corporation Strategic Marketing

The U. S. market is the largest single consumer of medical equipment and supplies in the world. Similarly, U. S medical technology equipment manufacturing companies are the global market leaders in medical device production. The domestic external defibrillator market has been segmented into primary and secondary segments. Primary markets include; hospitals, pre-hospital, the public access markets, and the alternative health care markets. Hospital market is […]

External link to Whirlpool Corporation Global Procurement

Whirlpool Corporation Global Procurement

WHIRLPOOL CORPORATION GLOBAL PROCUREMENT | Cost Analysis | Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has […]

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