Compose a 3000 words assignment on marketing analysis of hampton by hilton hotel in birmingham. Needs to be plagiarism free! However, despite these business strengths, including huge popularity and staff diversification have been instrumental in ensuring the hotel handles this competition, as diversification promotes new cultures and practices (Hastings, 2007). Despite this, the hotel faces weaknesses such as the inability to reach a wider customer population resulting from the fact that the hotel has not fully exploited market opportunities provided by modern technological developments (Lusch, Vargo and Tanniru, 2010). Modern internet technology especially plays a key role in accessing the wider market for products (Armstrong, 2011). This under-utilization of internet resources has limited the hotel’s influence over the acquisition of newer markets. A promising fact, however, is that the hotel enjoys opportunities such as continued expansion in the utilization of its brand name, meaning, the hotel is better placed in expanding its customer base (Cho and Hyoung, 2006). Also, the availability of social media provides access to a wider customer range as it connects a large number of people globally (Nicholls, 2010).
Despite the fierce competition faced by the Hampton hotel from other players within the hotel industry, the hotel has been outstanding in the market, particularly its capture of the customers and ability to satisfy them. For instance, the hotel has been magnificent in providing value for money to its customers, since they provide customer-based services and have high value for and appreciation of their guests. Hampton has a competitive edge over other players since it does not rest on the laurels it has and maintains a contemporary attractive product for the franchises. The continuous new enhancements are an indication of the commitment by the brand to offer the guests with the finest experiences possible at the hotel. The hotel design contains the finish level categorized from the mid-to-upper tier hotels with no add-ons.
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