Effective images function by communicating the intended message of the brand or mission of a company. A visual analysis can help you explore the effectiveness of images used in a business context begi

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Effective images function by communicating the intended message of the brand or mission of a company. A visual analysis can help you explore the effectiveness of images used in a business context begin to see how they might be interpreted differently by customers with different backgrounds.

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Part 1: Visual Essay

Your task is to create a visual essay to explore how a topic or idea is communicated through images. A visual essay is a type of visual analysis that explores how images (logos, advertisements, etc.) convey certain messages. These ideas can be at surface level /literal or a deeper level of meaning that requires the viewer to use context clues and design features to infer the intended message of the image.

What you will do is:

  1. Choose one of the following topics or buzzwords: “green” living, fresh, local, savings/discounts, “box store,” online shopping, social media—or choose a retail buzzword you want to explore (be sure to ask your instructor if the term is acceptable).
  2. Use the skills you learned in Using Images Legally (Links to an external site.) to search the images tagged with this term.
  3. Choose 8–10 images that you feel best conveys the search term you chose and express a point of view on the topic.
  4. Create a PowerPoint with a title slide and the 8–10 images on the rest of the slides (one image per slide). The images you use should be able alone to express a point of view on a particular topic.

You will post your presentation in the discussion board for your classmates to analyze.

Part 2: Peer Feedback

Choose at least two of your classmates’ sets of slides to analyze. Write down the topic you believe they chose and the main argument or message you believe the slides attempt to make. Then, write down support for your argument. Be sure to explain the use of visual design components (contrast, color, repetition, alignment, proximity, audience, purpose, context, etc.) when supporting your argument.

Grading Rubric

Criteria Not Evident Developing Exemplary Points Submit your slide deck 0 ptsNo slide deck submitted 5 ptsSlide deck does not have at least 8 slides 10 ptsSlide deck has 8–10 slides focused on a central theme 10 pts Present to the class 0 ptsNo presentation completed5 ptsPresentation is disjointed or unprofessional10 ptsPresentation is professional and feels cohesive 10 pts Analyze at least two peers’ presentations 0 ptsNo response to peers 2 ptsResponded to only one peer 5 ptsResponded to two peers 5 pts Total: 25 pts

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