Hi, I am looking for someone to write an article on easyjet airlines and its productivity in the airlines industry Paper must be at least 1500 words. Please, no plagiarized work! As of 2010, EasyJet recorded total revenue of £3452 million which was the highest performance in the airline industry by an individual airline (EasyJet Plc, 2011). In 2011, the company laid out strategies to spread further especially in the European market after which it hit 62.5 million flown seats from 56.0 million in 2010, 54.5 million passengers from 48.8 million in 2010, and a load factor of 87.3% from 87.0% in 2010 (EasyJet Plc, 2011). Better still, the travel networks in Europe shot high as shown in the table below:
This improvement of 2011 alone was enough indication that the company is going in the desired direction and in line with the company’s prime mission – to become Europe’s most preferred short-haul airline making market-leading returns (EasyJet, 2011).
Since there other competitors including Air Berlin, Ryanair, Air Lingus, Air France-KLM, Lufthansa, British Airways and other Package Holiday airlines, EasyJet has established various strategies to remain afloat as a leading airline. One of the main strategies is a sharp focus on the short-haul market. As shown in the improvements explained above, EasyJet has almost dominated the European market as far as air travels are concerned. This has been through the establishment of short distance stopover travels (Butler & Russell, 2010). The second strategy has been lower travel fare than that of its competitors. According to Butler and Russell (2010) and EasyJet Plc (2011), with the successful implementation of the yield management technique, EasyJet has been able to cut down its fare to 50% of that of its competitors’ gross fare. EasyJet has been on the forefront to make its travel accessible and convenient to its customers. This has been successful through internet booking facilitation that has made many customers feel better served.
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