I need help creating a thesis and an outline on Destination Management System and Destination Tourism. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The WTO cited that the current figures both in financial receipts and international arrivals will double by the year 2020 (Pforr and Hosie, p.93). It is not surprising, hence, when countries, especially the developing economies, integrate tourism strategies in their overall economic policy. The idea is to take advantage of the opportunities, which are facilitated by the globalization phenomenon. According to Goeldner and Ritchie (2009, p.26), “for a number of countries, tourism is the largest commodity in international trade,” and that “in many others, it ranks among the top three industries.” The case of Namibia’s tourism strategy is a case in point. Last 2006, the World Travel and Tourism Association conducted an accounting study and found that:
The broader tourism economy in Namibia accounts for 72,000 jobs and 18% of Namibia’s gross domestic product (GDP). These figures are 50% higher than were originally estimated. (Ivanovic et al. 2009, p.91).
Since tourism is an industry that operates within the current globalized international trading system, countries and destinations have to compete with each other for tourists in an integrated tourism market in order to gain meaningful economic benefits. The process is facilitated by free trade and technology. One of the consequences of this development is the emergence of the destination tourism model, which entails the identification and promotion of localities as a result of their location, natural attraction and tourist-oriented facilities (Binns & Nel 2002, p.235) The employment of this approach has enabled many destinations to thrive in the intensely competitive tourism market.
Destination tourism emphasizes location. What this means is that a country or a location builds on its own characteristics in creating a unique brand that helps the location gain a competitive advantage.
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