Need help with my writing homework on Travel and Tourism in South West England. Write a 3500 word paper answering; Various marketing strategies, branding and promotional activities, special offers- all are introduced by the government as well as by the travel and tourism organizations and tour operators of that particular country or the city to make their city the best destination for the tourist across the globe. The strategy adopted by the government as well as by the tour operators is in line with the main attraction of the area, the demography and social lifestyle of the local people as well as the ritual and regional sentiments of the city or country. Effective and innovative branding and promotional strategies can make any place or city well popular in front of the world. In this paper, the main objective is to analyze the possible segmentation, targeting, and positioning strategies that can be adopted by the government as well as the travel and tourism companies in the southwest part of England. The paper also analyzes various micro and macro factors associated with the development of the travel and tourist destination in the city, what different kinds of the obstacle are there in front of the authority and how they can overcome the same to make travel and tourism more eventful and a better option to earn money.
In the year 2009, the contribution from the travel and tourism industry was worth £115.4bn to the UK economy. Most importantly it was close to 8.9% of the UK’s GDP. Apart from contributing a significant portion of the GDP of the country, the travel and tourism industry is responsible for creating more jobs for the people. From 2010-2020, the number of jobs in this sector is supposed to increase by 250000 to reach 2.899 million. In 2010, 29.627 million individuals visited Britain, with average spending of £563 per person. Out of the total number of tourists visiting the country in the year 2010, one out of every three tourists was from France, Germany or the USA.
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