What developments in healthcare have encouraged the use of more direct marketing techniques? References Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press.After cli

[ad_1]

What developments in healthcare have encouraged the use of more direct marketing techniques?

Don't use plagiarized sources. Get Your Custom Essay on
What developments in healthcare have encouraged the use of more direct marketing techniques? References Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press.After cli
Just from $13/Page
Order Essay

References

  • Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press.After clicking the link above, click on chapter 10 and chapter 11 to read them.
  • Genchev, E. & Todorova, G. (2017). Sales promotion activities: Effective tool of marketing communication mix. Trakia Journal Of Sciences, 15(Supp1), 181-185. doi:10.15547/tjs.2017.s.01.033
  • Silvia, M., & Veronica, P. (2017). Few Marketing Tools to Communicate and Promote the Vaccination Campaigns. Ovidius University Annals, Series Economic Sciences, 17(1), 330-335.

In two diferent paragraph give your personal opinion to Felita Daniel-sacagiu and Marivette Bedoya

Felita Daniel-sacagiu

Healthcare marketers implement marketing strategies and target their audiences by advertising in a defined geographical radius (geo-fencing) to focus, specifically on the targeted audience. By targeting based on location, healthcare marketers improve the likelihood that their efforts reach an optimal audience (Druckenmiller, 2018).

Marketers use geographic location(s) to understand consumers and personalize their marketing outreach to successfully find, guide, and keep patients for life. They should take advantage of technology and the digital experience to support hyper-targeting efforts that drive high-value service like growth, and improve network utilization (Druckenmiller, 2018).

Before the development of geo-fencing, marketers depend on mass media to reach their customer base, with the hopes that enough people were watching resulting in potential customers.

Location-Based Marketing is another marketing used by healthcare marketers. Marketers use the elected GPS features on smartphones to locate and target potential customers based on the proximity to a hospital or facility in “real-time”. CVS uses location-based marketing by sending coupons to customers. When customers who use the store’s mobile app pass by a store, electronic coupons are pushed to their phones based on their previous purchase(s). This technique is implemented to promote store sales.

Druckenmiller, G. (2018, June 26). Stay Ahead of the Competition: 5 Healthcare Marketing Trends to Know. Retrieved July 05, 2020, from https://www.evariant.com/blog/5-healthcare-marketing-trends-to-know

Marivette Bedoya

What are advantages and disadvantages of utilizing electronic media instead of print media in healthcare marketing?

The internet is easily accessible by any person at any given point in time. A post on social media sites can possible go viral, attracting more attention that one may even have anticipated for the dollar output. Digital ads are easy to change and design to accommodate change. Digital advertising is much less expensive than print media. Digital media is less time consuming and more flexible (Lewis, 2019). With print, an individual can choose the styled of publications that will target the audience.

Digital messaging can often disappear after generating an impression on the reader. Print media allows for opportunities of repeated exposure in being shared throughout the population and potential buyers. Electronic messages can get delivered without notification or consideration of the reader preparedness (Lewis, 2019). Print media enables reader flexibility. Another disadvantage of digital media is the lack of a sensory experience (Lewis, 2019). Print media allows for consumers to touch the ad while analyzing the message.

References:

Lewis, L. (2019, February 11). How to Start a Small Newspaper Business. Retrieved from https://bizfluent.com/how-6524700-start-small-newspaper-business.html



[ad_2]

Source link

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code BANANA