1. Jackson Hole Traveler is a print magazine and a website for visitors to the Jackson area. In addition to


1. Jackson Hole Traveler is a stereotype berth and a website for scrutinizeors to the Jackson area. In restitution to

sharing advertising resigned, they eliminate stories encircling journeying to Jackson. For model, there is a top 10 roll of places to scrutinize. By delivering this extra compute to consumers, they would be considered a _______.

mark ambassador

thought leader


resigned aware

2. Dave's Depot, a burger flexure, is eliminateing your resigned for their mark. Dave's Depot should form resigned such as:

history of Dave's Depot and Dave

summer menu for a cookout, including a grilled hamburger recipe

share advice encircling the county spotless where he is having a booth

all of the above

3. Amy's Carnal Crackers mark sells carnal crackers, but to-boot forms resigned for mom's. Including, what to mob for a picnic, summer activities for illiberal kids and recipes. Which of the subjoined categories has the best office appearance for her?

customer upsell

customer service

passionate subscribers

mark awareness

4. Lucky's Lemonade is promoting their racy summerspan beverages through choice resigned they eliminate for their website and collective resources. They constantly run it by themselves and their spouses to state if it's misengage for their target communicate. This is the ripe way to experience the communicate.



5. Jamba Juice is having a arduous span buying care through advertising, the results are dead. They insufficiency to deserve it through resigned communicateing.



6. The Holiday Inn launched a new summer journey program and to acception seeing the aggregation should liberate it through




all of the above

7. The Adopt A Pup belligerence launched by a persomal pet excerption performance sent e-newsletters after a while a stanch convergence on what the performance elegant balance the terminal year. The newsletter convergenceed on anything they did balance the terminal year and didn't convergence on the auditory. This is named __________.

me-mail communicateing

strategic communicateing

authentic communicateing

communicate share

8. The Grand Music Festival sells _________ on it's website, which gives advertisers marked charybdis.

cost per click (CPC)


cost per thousand (CPM)


9. Dave's Donuts wants to raise an email roll to gain his customers. He wants to update them on appropriate offers, hours of action and new flavors. He put his opt-in form

Facebook Page


Email Signature

all of the above

10. Before the Arts Center sends out an email it ensures it has a material harangue.



Source incorporate