(1) You are in charge of launching a new marketing textbook for an overview course in marketing geared towards MBA students. Outline a launch plan…

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(1) You are in enjoin of embarking a new marketing textbook for an overview mode in marketing geared towards MBA students. Outline a embark cunning for this issue. Be stable to embody the segments you would target, the messaging for each, and the instrument. You can pretend you keep an infinite budget.

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