2. Watch the following material related to the Marketing evolution given by PhilipKotler(Textbook author). Marketing


2. Watch the following material related to the Marketing evolution given by Philip Kotler (Textbook author). 

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2. Watch the following material related to the Marketing evolution given by PhilipKotler(Textbook author). Marketing
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Marketing evolution: https://www.youtube.com/watch?v=sR-qL7QdVZQ

Marketing 3.0: https://www.youtube.com/watch?v=6rxj8pGPxZc

Marketing 4.0: https://www.youtube.com/watch?v=AHu2mPYJAfw

Additional: https://www.youtube.com/watch?v=OruQHyjR5Iw


Describe the differences among these different marketing approaches. It is suggested to use the following chart to better visualize your contribution. Are there any similarities among these approaches?

Approaches    Differences    Similarities                                                     

3. Compare and contrast customer needs, wants, and demands. Describe the need versus the want for the following products: Gatorade, Nike shoes, and iPod.

4. One of the great new “marketplaces” of our time is eBay. Spend some time on the eBay website (www.ebay.com). Find a product that you are interested in and follow the bidding. How much would you be willing to pay? Consider the following questions. (Objective 2)

How is eBay providing value to its customers?

Describe the relationship they have with their customers.

What are their markets?

5. The marketing mix is the set of controllable, tactical marketing tools the firm blends to produce the responses it wants from the target market. These marketing tools can all be collected into four sets of variables known as the “four Ps.” Consider Southwest Airlines (www.southwest.com). Briefly describe the “four Ps” employed by Southwest.

6. How would you describe a “market niche?” Describe 4 product/services that you own or consume that you would consider being “niche” products. Why do you believe this to be true?


Expected outcome: Written assignment in APA style based on questions from 2 to 6 in your own words in only one document. No length requirements.

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