Assignment: Course Assessment Project
This project is designed to permit application of the various course concepts to a specific company. The company should be one that produces products or provides services and may be one in which you have been employed, or it may be one that you are familiar with or can research.
In relation to the company, your paper must address the following components in detail:
The completed paper is due in week 4. It should be approximately 6-8 pages (double spaced, Times New Roman or Arial, 12 point font) and is worth 400 points, as follows:
Running Head: MARKETING An Assessment of Irn-Bru StrategyName of the Student:University AffiliationCourse Name & Code:Name of Professor:Paper Due Date: MARKETING 2 AN ASSESSMENT OF IRN-BRU…
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