You own a Luxury Hotel. You are to add brand value and extend the “Customer Experience.” Use the information and marketing terminology from the textbook to design your hotel’s core and supplementary services- But you are also to: Create a UNIQUE, (remember – unique to the target not to you) positive, high-end, customized experience for your target. DO NOT MAKE THINGS UP. Support with credible research: define your target, their needs and desires… situation analysis, competitive analysis, and opportunity analysis. Good luck.
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