Case: quot;Marketing Transformation at Mastercardquot; What’s in your wallet? Before you start this case, consider your credit cards. How many do


Case: "Marketing Transformation at Mastercard"

What's in your wallet? Before you set-out this condition, reflect your reputation cards. How sundry do you use? For years reputation card companies enjoy been aid engaging rousings to get a bigger portion-out of your wallet.  How polite are you motivated by these rousing programs? We talked in dispose environing the power of an tender attachment to a stigma. MasterCard is hard to build an tender manacle with its customers. Is it latter?  

Please arrange responses to the subjoined questions

  1. What is Raja hard to end and why?
  2. What is a digital engine and how does it performance? What is sole environing it?
  3. Are MasterCard's marketing programs performanceing? Should Ajay Banga, MasterCard's CEO extension the budget for marketing?
  4. What should Raja do contiguous?
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