Communicate the Value Communicate the Value:

[ad_1]

pleas help me with this 

Don't use plagiarized sources. Get Your Custom Essay on
Communicate the Value Communicate the Value:
Just from $13/Page
Order Essay

Week 3 Individual Assignment: Communicate the Value

Communicate the Value: Integrated Marketing Communications Brief

Please select a brand that has a brand problem (other than the course project topic). For example, recent player legal troubles have been a problem for the NFL brand. Another example is the Bonefish Grill, the country’s second largest seafood chain after Red Lobster. Although their check average is more than $3.00 less than Red Lobster, many consumers see that brand as “expensive”.

Your job is to develop an IMC brief. This deliverable will be used to instruct an external company that will be hired to develop an integrated marketing communications (IMC) campaign for your company. Your deliverable will be presented in four to five page paper and will follow APA formatting guidelines including a cover page and reference page (Those two pages are included in the page count. Therefore, only two to three pages of actual content is needed).

IMC Brief

The brief should be a concise word document that answers each of these questions. Make sure to answer each question as the information is critical to help guide the creative team that will formulate the IMC campaign.

Why are we developing a new IMC campaign?

·     What is the problem?

·     What is our objective (quantified)?

Who is the target customer?

·     Who are we trying to reach? What are the characteristics of the target market?

What is the message?

How does our target currently perceive us?

How would we like the target to perceive us?

·     What is the most persuasive idea we want to convey?

·     What creative guidelines do we have to consider (e.g., logo, font, corporate colors)?

·     

When will the message be delivered?

·     What timeframe are we looking at for development and delivery?

Where will the message be delivered?

Which media will provide the most effective communications mix?

How much will it cost?



[ad_2]

Source link

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code BANANA