Even for well-designed and well-managed channels, conflict is likely to arise, since quite often the interests of independent business entities will…

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Even for well-designed and well-managed channels, conflict is likely to arise, since quite often the interests of independent business entities will not coincide. 

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Even for well-designed and well-managed channels, conflict is likely to arise, since quite often the interests of independent business entities will…
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For instance, manufacturers might prefer that the retailer sells all the manufacturer’s product, while the retailer prefers to only sell products with high enough margins; manufacturers would prefer not a “no product returns ” policy, while retailers desire to offer the “no questions asked” return policy, etc.What are other some other examples of conflicts and what are some ways to resolve channel conflict?

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