How does mediated communication (and technology in general) affect our self-concept and how we communicate with others?

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How does mediated message (and technology in public) feign our self-concept and how we divulge after a while others? In other vote, what are the implications of advertising, websites, collective networking sites, and other technology for self-concept, understanding and adapted message? Also, what is the kindred between connection, understanding and adapted message?

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