I choose Sony or Subway to answer the following questions below: 1. Target Customers/Users Who are the target customers for the company/brand?

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 I choose Sony or Subway to answer the following questions below:

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1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did.

Age Bracket: [Insert response]

Gender: [Insert response]

Income Bracket: [Insert response]

Education Level: [Insert response]

Lifestyles: [Insert response]

Psychographics: [Insert response]

Values: [Insert response]

Other items you would segment up on: [Insert response]

How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users? Make sure you list the media and why you think it will reach the customers.

[Insert response]

What would grab the customers/users’ attention? Why do you think this will capture their attention?

[Insert response]

What do these target customers’ value? Why do you think they value these items?

[Insert response]

2. Competitors

Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.

Competitor 1: [Insert response]

Competitor 2: [Insert response]

Competitor 3: [Insert response]

What product category does the brand fit into? Why have you placed this brand into the product category that you did?

[Insert response]

What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?

[Insert response]

3. USP (Unique Selling Proposition)

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?

Unique Selling Proposition: [Insert response]

Defense of USP: [Insert response]

What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?

[Insert response]

What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?

[Insert response]

What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?

[Insert response]



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