I need help with my assessment of Social Media marketing, please, I have no idea where to start. In the evaluation, you are required to recommend


I need help with my assessment of Social Media marketing, please, I have no idea where to start.

Don't use plagiarized sources. Get Your Custom Essay on
I need help with my assessment of Social Media marketing, please, I have no idea where to start. In the evaluation, you are required to recommend
Just from $13/Page
Order Essay

In the evaluation, you are required to recommend campaign revisions based on performance and emerging trends in the marketplace. These key lessons and recommendations are to be documented in a two to three page report and presented to the assessor as though you were presenting to the relevant key stakeholders of the organisation.

Instructions to the student

1. Following the email marketing strategy and implementation plan you developed in Assessment 1, publish the first campaign in accordance with the email marketing schedule.

2. Document the results from step 1. In particular, record the following KPIs where applicable, as well as any other success metrics that were detailed in Project 1:

• Open rate

• Clickthrough rate

• Bounce rate

• Number of email forwards

• Number of social media shares

• Positive email replies

• Negative email replies

• Sales as a direct result of the email campaign

3. Publish the remaining three (3) campaigns in accordance with the email marketing schedule. The strategy must be managed over the course of two (2) weeks. Two or more email campaigns can run concurrently.

4. Repeat step 2 for the second, third and fourth campaigns.

5. Write an evaluation report on the campaign results for the key stakeholders of your chosen organisation. Your report must include the following:

a. Heading

b. Executive summary including your key findings and recommendations for adjustment and refinement of the email marketing strategy

c. Subheading for each email marketing campaign

d. For each email marketing campaign published:

• An image of the email marketing campaign

• KPIs for each campaign summarised into a single table with totals

• Positive characteristics of the campaign

• Negative characteristics of the campaign, if applicable

• Ways in which the email campaign could be improved, if any

e. Conclusion including:

i. Summary of email marketing results

ii. Overview of which campaign was the most successful and why

iii. Any suggestions for improving the email marketing strategy

6. Present your email marketing evaluation report to your assessor as if you

were presenting to the social media team, senior management and/or key

stakeholders of the business. Your presentation should be no less than five

(5) minutes in length and must include the following:

• the use of professional language and tone;

• an introduction of your chosen organisation;

• a summary of each campaign with imagery to demonstrate the key


• a summary of the results for each campaign;

• a summary of the recommended revisions that could be applied to future



Source link

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code BANANA