Let’s explore what the Consumer Decision Process is by examining a recent purchase that you have made. This should be a purchase that involved (in some detail) each of the five stages. This means it’s a past purchase (because you need to reflect on the last stage; Postpurchase). Organize this part of your post using these specific headings:
a) Problem Recognition
b) Information Search
c) Alternative Evaluation
Within each heading take us through this single purchase experience. USE CONCEPTS from the readings (placing the concepts in bold), to describe some of your observations. Here are some required concepts that should be used for each of the above:
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