Marketing has often been defined in terms of satisfying consumers’ needs and wants. Critics, however, maintain
that marketing goes beyond filling needs that it creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.
Which of the following statements most reflects today’s business environment:
Delivering a high-quality product at a reasonable price is not enough anymore.
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By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more