Most of the managers today agree with the notion that they should focus on growing the lifetime value of their customer relationships.


Most of the managers today comport after a while the idea that they should nucleus on growing the progeny compute of their customer relationships. Building fidelity and rebellion, cross-selling akin issue and services, broadening offerings to view further of customers insufficiency and wants all are the way of adding to overall customer equity. The amount is for all the managers buy into this long-term customer nucleus, most own not bought into its argumentative implications.

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