Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. Each competitor must be on a separate slide. You may use the provided template.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 15-slide Microsoft® PowerPoint® presentation with notes including the following:
Format your assignment consistent with APA guidelines
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.