Read the article: quot; Thirsty for Growth, Liquor Giant Taps African Market quot; Link of the article: https://www.

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Read the article: "Thirsty for Growth, Liquor Giant Taps African Market"

Link of the article: https://www.wsj.com/articles/thirsty-for-growth-liquor-giant-taps-african-market-1438309801

 and then discharge a instance segregation that covers the subjoined questions:

  1. Why haven't Diageo's global branding strategies worked in Africa?
  2. What has the posse effected to fluctuate its marketing strategies?
  3. Are there risks to the Diageo brands to the new avenue?
  4. What are the gregarious implications of Diageo's actions?
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