Review the 5 stages of consumer decision making and the Howard-Sheth model of consumer decision making. Then answer the following: part I.

[ad_1]

Review the 5 stages of consumer decision making and the Howard-Sheth model of consumer decision making.

Don't use plagiarized sources. Get Your Custom Essay on
Review the 5 stages of consumer decision making and the Howard-Sheth model of consumer decision making. Then answer the following: part I.
Just from $13/Page
Order Essay

Then answer the following:

part I. Explain your decision process for any extended problem solving decision you have made recently. Go through each stage and be detailed about what you did to make your decision.

1. Need recognition (how did you recognize the need? why do you need “it”?)

2. Information search (be specific in discussing the sources you used; which had the most credibility/influence and why?)

3. Alternative evaluation (what criteria did you use? which criteria were most and least important?)

4. Purchase (how did you actually buy this – store, online, catalog? why did you choose this method of purchase)

5. Post purchase behavior – discuss your satisfaction level and why you were or were not satisfied. Did you experience any cognitive dissonance? Explain.

part II. Identify THREE products that you buy routinely (routinized response behavior). How do these products differ from your example for part I?

(Howard – Sheth model):

Extensive problem solving – early stages of decision making in which the buyer has little information about brands and has not yet developed well defined and structured criteria by which to choose among products. BUYER GOES THROUGH ALL 5 STAGES OF THE DECISION MAKING PROCESS. SPENDS A LOT OF TIME ON INFORMATION SEARCH AND EVALUATING ALTERNATIVES. (examples: house, car, spouse, college (for some), vacation (for some))

Limited problem solving – this is a more advanced stage – choice criteria are well defined but the buyer is still undecided about which set of brands will best serve him/her. Thus the consumer still experiences uncertainty about which brand is best. BUYER GOES THROUGH ALL 5 STAGES, BUT DOES NOT SPEND “SIGNIFICANT” TIME ON INFORMATION SEARCH AND EVALUATING ALTERNATIVES. (examples: clothing, appliances, jewelry, college (for some), vacation (for some))

Routinized response behaviour – buyers have well defined choice criteria and also have strong predispositions toward the brand. Little confusion exists in the consumer’s mind and he/she is ready to purchase a particular brand with little or no evaluation of alternatives. PURCHASE BY HABIT. NO SEARCH FOR INFORMATION. NO EVALUATION. GO FROM NEED RECOGNITION TO INTENTION. (examples: snack food, toothpaste, soda pop, gum, tissues, vacation (for some)).

5 Stages of Consumer Decision Making Process

-Need Recognition.

-Searching and gathering Information.

-Evaluating the Alternatives.

-Actual Purchase of the Product or the Service.

-Post Purchase Evaluation.



[ad_2]

Source link

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code BANANA