Rotego Inc., an automobile manufacturer, releases two new models of cars.
Rotego Inc., an automobile manufacturer, releases two new moulds of cars. The pristine mould is an valuable dainty car targeted at high-allowance groups, since the second mould is an affordable car targeted at low-allowance groups. Through the bestowation of these two moulds, Rotego intends to bestow itself as a sodality that caters to crowd resisting all allowance groups. In this scenario, which of the subjoined types of trade segmentation does Rotego treat?
- Behavioral segmentation
- Geographic segmentation
- Demographic segmentation
- Occasion segmentation