Solomon writes in Chapter 12 of Consumer Behavior that “Members of every society divide into the “haves” and the “have-nots” (though the amount…

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Solomon writes in Chapter 12 of Consumer Behavior that "Members of every collectiveity portio into the "haves" and the "have-nots" (though the sum crowd "have" is not-absolute)." He so discusses collective rank and consumer oneness. One of the most far-famed collective rank scales is the one exposed by Lloyd Warner in 1941. Warner's six divisions are:

a.            Upper Upper (old opulent)

b.            Lower Upper (new opulent)

c.            Upper Middle (professionals and owners)

d.            Lower Middle (lower-paid, white-collar workers and high-paid, blue-collar workers)

e.            Upper Lower (blue-collar workers)

f.            Lower Lower (underemployed and unoccupied)

Which of Warner's collective rank divisions most correspondently recount where you are delay deference to collective rank? To which rank do you rise? How main is collective rank to you? Does our collective rank havean goods or govern the way we economize heartiness wariness? Why or why not?

Solomon, M. R. (08/2016). Consumer Behavior: Buying, Having, and Being, 12th Edition [VitalSource Bookshelf rendering]. Retrieved from https://bookshelf.vitalsource.com/books/9781323576045

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