Solomon writes in Chapter 12 of Consumer Behavior that “Members of every society divide into the “haves” and the “have-nots” (though the amount…


Solomon writes in Chapter 12 of Consumer Behavior that “Members of every society divide into the “haves” and the “have-nots” (though the amount people “have” is relative).” He also discusses social class and consumer identity. One of the most famous social class scales is the one developed by Lloyd Warner in 1941. Warner’s six divisions are:

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a.            Upper Upper (old rich)

b.            Lower Upper (new rich)

c.            Upper Middle (professionals and owners)

d.            Lower Middle (lower-paid, white-collar workers and high-paid, blue-collar workers)

e.            Upper Lower (blue-collar workers)

f.            Lower Lower (underemployed and unemployed)

Which of Warner’s social class divisions most accurately describe where you are with respect to social class? To which class do you aspire? How important is social class to you? Does our social class havean effect or influence the way we utilize health care? Why or why not?

Solomon, M. R. (08/2016). Consumer Behavior: Buying, Having, and Being, 12th Edition [VitalSource Bookshelf version]. Retrieved from

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